What should you put in the conclusion of your blog piece to be “effective”? That is the question we will try to answer in this post.
The conclusion is an opportunity to synthesize elements of your article and propose an opening to your audience.
What should you remember from your article?
This is the question to which the first part of your conclusion must answer. You’ve just finished the heart of your articles. What is the most important information? Ask yourself why you wrote this article, what you hope to show through it. It is up to you to determine what the main points of your publication are. Then, take them back, avoiding redundancy.
If you only had to read the title of your article and the conclusion, you should have the question and answer on the subject.
A call-to-action conclusion.
The second part of your conclusion must be “call-to-action”. What’s that supposed to mean? It’s simply the fact that you offer an opening to your proposition. This openness is a call to action.
You have to make your readers want to contribute. It can be comments, to share your blog posts, to download the brochure of your company, to consult your other blog posts…
How do you do it?
The basis is to make it easier for them by highlighting the right links, for example, for your guides or other posts. Your reader has no time to waste. This logic is also valid for sharing your posts on social networks: do you want to share? Then, install the plugin to allow your readers to share your publications in one click.
Succeeding in concluding your blog article
It is also up to you to encourage your readers to “act” by involving them. To do this, contact them directly, using the “you” in your articles. Remember to use “call-to-action” phrases that have shown their effectiveness.
Would you like your readers to leave comments on your article? Encourage them!
Here are a few examples of the types of solicitations that can be used:
“And you, would you be ready to…?”
“You too, share your tips for…”
“Do you use…? “”
“Feel free to present your tools for…”
Remember that what makes your blog strong is the sharing and interaction between the blogger and his readers. They’re the ones you write for. They have a lot to teach you. Give them the desire to share with you their experiences, their tips, their questions…