For a company, having a coherent marketing positioning is essential. This is what makes you stand out from the competition. The more your business will be different from the others, the more important your chances of distinguishing yourself.

 

What is positioning?

Positioning is the set of actions that give offers a credible position within a market. The goal: to showcase your brand, products or services so that they stand out from the competition with your customers.

It is a marketing tool that is easy to set up. Your company needs to define a “positioning strategy”.

Marketing positioning is defined according to two criteria:

 

The target, i. e. the consumer

The way they perceive your offer must correspond to the way you want to convey it. To do this, it is important to understand what type of consumer you are addressing, in order to have a coherent marketing positioning.

You must therefore pay attention to the consumer, i. e. understand his expectations, and take them into account by proposing a suitable solution.

 

Competition, i. e. differentiation

It’s about placing your company, its products and services, and your competitors on a positioning map. This will allow you to find a unique positioning. Know how to create your competitive advantage.

An example here, for the automotive sector:

How to apply the chosen differentiation?

Here are the right questions to ask yourself in order to achieve an effective marketing positioning:

Defining an objective: what position do you want to occupy in your market?

What steps do you need to take to reach your goal? And when is the deadline?

Do you currently have the means to reach your goal?

Which marketing and sales strategy to implement? Through which channels and with which budget?

Does this objective require a rethinking of your company’s overall strategy?

 

Marketing plan and 4P

Once your marketing positioning has been determined, you must adapt it to the target audience. a marketing plan is put in place.

The marketing plan is the set of marketing decisions and actions implemented to ensure the success of a product or service in a market.

To adapt it, here’s how it works:

Price: Quality (characteristics, ranges), Brands (what manufacturers?) which distributors?),….

Product: Fare (to be determined according to market, demand and cost), Discount (at what time?), Terms of payment,…

Promotion (Communication): Advertising (by which media?), Sales promotion (by what means?)

Place (Distribution): Distribution channels, catchment area,…

Marketing positioning is both a simple and useful tool, an essential step on the road to success.

For a company, having coherent marketing positioning is essential. This is what makes you stand out from the competition. The more your business will be different from the others, the more likely your chances of distinguishing yourself.

What is positioning?

Positioning is the set of actions that give offers a credible position within a market. The goal: to showcase your brand, products or services so that they stand out from the competition with your customers.

It is a marketing tool that is easy to set up. Your company needs to define a “positioning strategy”.

 

Marketing positioning is defined according to two criteria:

The target, i.e. the consumer

The way they read your offer must match to the way you want to convey it. To do this, it is important to understand what type of consumer you are addressing, in order to achieve coherent marketing positioning.

You must therefore pay attention to the consumer, i.e. understand his expectations, and take them into account by proposing a suitable solution.

 

Competition, i.e. differentiation

It’s about placing your company, its products and services, and your competitors on a positioning map. This will allow you to find a unique positioning. Know how to create your competitive advantage.

 

Here are the right questions to ask yourself in order to achieve an effective marketing positioning:

Defining an objective: What position do you want to occupy in your market?

What steps do you need to take to reach your goal? And when is the deadline?

Do you currently have the means to reach your goal?

Which Marketing and sales strategy to implement? Through which channels and with which budget?

Does this objective require a rethinking of your company’s overall strategy?

 

Marketing Plan and 4Ps

Once your marketing positioning has been determined, you must adapt it to the target audience. A marketing plan is put in place.

The marketing plan is the set of marketing decisions and actions implemented to ensure the success of a product or service in a market.

 

To adapt it, here how it works:

Price: Quality (characteristics, ranges), Brands (what manufacturers?) which distributors?), ….

Product: Fare (to be determined according to market, demand and cost), Discount (at what time?), terms of payment, …

Promotion (Communication): Advertising (by which media?), Sales promotion (by what means?)

Place (distribution): distribution channels, …

Marketing positioning is both a simple and useful tool, an essential step on the road to success.