Inbound Marketing (Content Marketing by another name a.k.a. Blogging) – Definition

It is a technique popularized by HubSpot, which uses it to promote itself through its blog. It is based on the idea that consumers are hyper solicited, because of advertising in all its forms. However, with the important technical means at their disposal, they are less and less receptive. Indeed, …

Differentiate or…

Your company has to differentiate itself from its competitors. It must have a better value proposition on the criteria that its customers deem important.   If you don’t differentiate yourself, two things will happen:   Your customers will choose on price Your customers will be more attentive to the problems …

Customer reviews: on your small business website or on third-party sites?

Your customers’ opinions are important in convincing others to buy from you. Many sites allow your customers to post reviews and you can add this feature on your own website.   On third party sites: Reviews improve your visibility You can improve the visibility of your business by having more …