When you decide to write on the web, there is always a step to be taken. Whether it is for a blog article, for a page of your website or an interview that you answer online: It is every time your small business interfaces with your customers and it should be skillful.
If you do it right, they will be interested in your business and probably come to your solution. So when we talk about writing well for the web, what should we keep in mind? In this article we give you 4 tips to make your content a nugget!
These tips are dishes we serve, there are many others and if you have others to offer, we will be happy to know the flavor!
En route to the feast, first, here is the entrance, dish, dessert of the table of gourmets’ editors 4 tips to write well on the web.
- Think about your readers
Like when you wonder what pages to create for a website, it is important to remember that your Internet website like content should have 3 main objectives:
Convert useful contacts
So initially, the content you are going to write should be thought for that. To bring in and especially engage readers, take a moment to ask you a few questions:
Who are your customers?
Why do they come to your site?
What issues and needs do they have?
What type of language do they use?
What will be the preferred solution?
The more you think by putting yourself in their place, the more you get to capture the flow of visitors and make sure that they interact with you in some way or another. The idea is to distill relevant information and be found by the people to whom it is addressed.
- Keep your goal in mind
Once again, ask yourself the question of the purpose you are pursuing: Do you want to sell a product? Become the expert to contact on a particular topic? Give useful tips for a given audience? Entertain a particular audience? Inform in a field?
In either case, writing well on the web will mean choosing the right tone and content ideas that are relevant. As much as it will be to be busy in learning if you want to help on a topic and possibly be contacted, as much you will have to be creative if you want to entertain your readers/visitors.
The important thing is to stay focused and know who you want to address so that, on their side, your readers also understand right away with whom/what they are dealing with.
- Follow the laws of search engines
Of course, your first concern must be to satisfy your readers, but you also have to keep in mind that these people are using search engines like Google, Bing or Yahoo. The idea is to rely on the practical functioning of these services.
Today we can know the volume of research of a particular keyword, the competition associated with it and how to optimize the structure of its content so that it is properly digested, found and chosen by the search engines.
When one has finished choosing its relevant keywords for the activity for various content, there only “remains” to think of integrating everything well for each page in:
The title H1
The meta description
The URL address
The anchors of internal links that point to it
The Alt tags of the images
In fact, wherever the use of your keyword makes sense, you have to ask yourself the question of how to integrate it at best!
- Change your writing habits
For many people we meet, not only writing well on the web is complicated but already simply it is painful … The good news is that we cure this anguish with 4 tips to write well on the web.
You write advertising flyers, you used to write a small ad in a magazine or respond to the interview of a local reporter, learn in a very mechanical way to write for Internet content by following rules that you can build with our advice, your interest and your common sense.
Here are a few tips on how to get the right word for the Web:
Use bullet lists
Make links to your relevant pages or articles with your subject
Space a lot, skip lines
Write small paragraphs (< 5 lines if possible)
Make titles and subtitles
Bold and Italicize expressions you want to highlight
Read aloud what you write