Inbound Marketing (Content Marketing by another name a.k.a. Blogging) – Definition

It is a technique popularized by HubSpot, which uses it to promote itself through its blog. It is based on the idea that consumers are hyper solicited, because of advertising in all its forms. However, with the important technical means at their disposal, they are less and less receptive. Indeed, …

Inbound Marketing: An alternative to stand out on the internet

To avoid having to participate in a price war, as is the case in some sectors already (travel for example), it is important to differentiate yourself from your competitors. Today it has become essential! Many alternatives exist and the Internet offers a real opportunity for the company to stand out …