Why is this page important?
In this blog post, you will find a set of good practices to convince Internet users.
“About Us”, what are the stakes?
For your company, this is above all an opportunity to reassure the visitor. It's up to you to show them that your company is serious and qualified enough to meet their expectations. Please also highlight your contact details, the different ways of contacting you…
Internet users also need to “humanize” your company. For you, it is not just a matter of being perceived as a website. Give Internet users the opportunity to learn about your company's history, the values of your company or the people who make up your team.
Finally, it is the opportunity to improve your organic marketing. Don't hesitate to add links, and use strategic keywords.
The “About Us” page, is an opportunity to convince
This is a great opportunity for your company to build a special relationship with your customers.
Talk about yourself, your career path (professional, studies,…). You have an interest: to be perceived above all as a person, to gain in sympathy.
Don't hesitate to post photos: offer your customers the opportunity to put faces to your team!
Discuss the history of your company: its creation, the values you stand for, your mission, major changes…
Avoid being too institutional in your remarks: do not hesitate to show who you are and defend your ideas. Let your visitors really get to know you!
Don't hesitate to develop your “About Us” page. It is always interesting to highlight new missions, or significant developments.
This is a chance for you to stand out from the crowd. Your connection with, highlighted by the “About Us” page, can end up convincing a visitor to trust you rather than your competitors.