Most of the time, the term search engine refers to a website that allows you to find other websites associated with any words. For example, on a search engine, you can enter an expression such as “windsurfing” and the search engine will offer you websites that deal with windsurfing.
Search engines are key players on the web. With more than 245 million domain names worldwide you could not find the site you are interested in without search engines.
Google is the leader of search engines with the biggest market share. Search engines refer all websites for free by a linking.
How does a search engine work?
Search engines must first collect information on all sites. To do this, they have created “robots”, algorithms that automatically and regularly analyze websites.
Second, search engines must process all this information to determine which site is most relevant for which search. It is possible to make your site more attractive for search engines by optimizing it.
Finally the results are presented to you according to your search and the links determined by search engines.
What do Internet users look for in a search engine?
More than 1,000,000 queries are made per second on Google. It's like every person on earth doing a Google search every 2 hours. That's huge!
This research covers every possible subject and imaginable. It means that a lot of the research is not only of no interest to your company, but also that there is necessarily research that your company could satisfy.
Internet users are very creative in their research:
20% of this research is new or has not been done in the last 6 months
70% of this research do not have results that exactly match the words they are looking for
54.5% of search is made of more than 3 words
These figures are very interesting for a company that wants to optimize its presence on search engines.