Writing on the web can't be improvised.

In this article, you will find a set of good practices regarding the structure of your publications.


A catchy title

The title of your articles is a determining factor.


An introduction that makes you want to…

To make your introduction a success, recall the context and highlight the issues in your article. The reader must quickly understand what your publication can bring to the reader.


Don't hesitate to support your comments by using figures, statistics,…

An introduction, if successful, must answer six key questions: Who? What? Where? When? When? How? Why?


Deconstruct your issue

To structure your article, delimit it into several distinct levels, highlighted by subtitles.

This way, you will allow your readers to find their way around more easily. Be sure to place each idea in the right place, as it is a matter of consistency.


Details change everything

Highlighting your work is not necessarily complicated, it's a set of good practices.

Have the habit to add images, which will illustrate your words. Remember to put your keywords in bold, to highlight the elements of your article that need to be remembered first. You can also use bullets, which will facilitate the prioritization of your ideas.


The conclusion, a summary of the text

If you only had to read the title and conclusion, you should have the question and answer on the subject.

Use the conclusion of your articles as a “call to action”. Don't hesitate to appeal to the Internet user directly:

“What do you think?”, “Don't hesitate to share your tips…” or “And you'd be ready to…”.

Use a common style and avoid overly technical terms unless you are dealing with a highly specialized target group. Use short sentences to help your readers understand.