You have decided to make yourself visible on the Web by creating a website? You're right, today is a must for a startup. Yes but … to do what finally? Simply be there, make yourself known to your customers or to sell your services? is the website your only way to communicate on the Web? Before you start, lead a real digital definition in order to set up a digital/web marketing strategy for your start-up.
Set your goals and step forward
- You and your start-up activity
To get started, make sure you're clear with your Business Model:
Have you identified well how your start-up will make money?
Who are your customers?
What do you propose?
For this, it is useful for your small business, to:
Clarify your offering, the need and the problem to which it responds
Know your clientele and the market segment you are aiming for
Be aware of your differentiating and innovative factor in relation to the existing market
Know what will generate income and ensure the viability of your start-up
Prepare communication approaches on your project, clear and systematic.
- You and your vision of leader
Whether you are alone or a small team developing your startup, be visible and credible in your role as an entrepreneur! It is interesting to put in place a communication strategy in order to get to know each other better and then to get better known.
Find out what entrepreneur profile are you?
What are your values? Your skills? Your knowledge and know-how? Your passions? What is the consistency between you and your start-up?
You are unique! Communicate with this uniqueness and differentiate yourself from your competitors! This is your personal added value!
You will then be easier to communicate and share in your network, create your own community and gain renown. Your reputation will allow you to attract to your skills, known and recognized.
This is also a digital marketing strategy for your start-up!
- You and your digital presence
With the first two steps, you can start drawing your web strategy, outlines, and steps. It is essential to take the necessary step back to set up a plan of action: site, blog, social networks, newsletters, e-mailing, community management, web Partnerships, SEO, SEM, buying banners …
Finally, ask yourself the question of how to create your site and the choice of the provider.
The entrepreneur begins a work of reflection, diagnosis and synthesis to design his digital marketing strategy and draft a plan.
Key issues to help you clarify your goals
- The Web: for whom?
Create customer segments, groups of individuals, businesses or organizations that the company will reach you with a single offer or different and on-measure offers.
Are there any clients with whom you have special relationships and want to put forward? Are you aiming for a mass market, general public, with an identical offer for all, one or very specific markets, niches, which you can characterize?
Name these different groups that you identify in order to have clear ideas.
- The Web: for what?
What is the purpose of your digital presence?
You may want to find customers: that is to make you known and thus acquire notoriety that will make you more credible with your prospects, attracting Internet users to whom you will bring solutions, who will love your business for this and thus probably become customers, then-even-loyal customers, who refer to you and buy your solutions from the highest range.
On the other hand, you may also want to use services and tools which means of communication on the Web? To acquire new customers? Create a community to find your peers? Do you have to buy your benefits, products or services directly? Retain your current customers, make them buy and go upscale?
- Your proposal the Web
The links between the customer and his request and on the other hand, you and your offer has three dimensions:
Some of your clients are well aware of their problems, their needs and the appropriate solutions. Others do not know the solution even though they know what their problem and need are. Finally, there are those who are only aware of their problems. They need to be helped along to make their needs emerge.