Attracting an Internet user is good, retaining them and making them want to come back is better! What does a web surfer look for first? In a word: quality content…”Words are the most important element on a website”.

The following few rules will help you to produce quality content and thus improve the natural flow of your website.


  1. Adopt an inverted pyramid construction and write simple text

A web page doesn't read like a magazine.

On the screen, the speed of reading compared to a printed medium decreases by about 25%.

So you need to get to the basics and give out the main information and key ideas immediately.

From simple to exhaustive, from the essential to the details. Each paragraph should be short and well rhythmed and preceded by a subtitle.


  1. Simple vocabulary and fluid style

In a hurried and demanding fashion, Internet users naturally tend to quickly zap from one page to another. In order to capture their attention and interest, adopt a straightforward, no-frills style, track down unnecessary words. More complex metaphors and stylistic expressions will legitimately find their place in printed media.


  1. Offer multiple levels of reading

To maximize speed of reading, write informative and punchy titles and headings.

Use bulleted lists, and highlight a word, group of words or sentence at the bottom of the page in bold.

The Internet user must be able to quickly browse each page by reading the title, the description (a short summary of the article) and the headings.


  1. Hypertext links must be both informative and concise

The Internet user must know exactly what he/she will find by clicking on a link. Hence the imperative need to write clear and precise links.


  1. Regularly update your content

The quality and regular updating of your content is your best guarantee of visibility on the web. It is the regular distribution of new quality content that attracts search engines and Internet users…

Undoubtedly, to attract, convince and retain, editorial content is the main asset of your website.

In the beginning was the word…